Born in 1980, Winston Yeh held a Bachelor’s degree in industrial design from Tatung University and a Master’s degree in industrial product design from Shih Chien University. As a Ministry of Education Scholarship for Overseas Study in Arts and Design scholar, he entered Art Center College of Design / Product Design in the U.S. to study product design. He has also been involved in various other fields such as graffiti art, visual design, packaging design and corporate identity design, etc.
He started as a fashion designer for Isabelle Wen. He had also participated in “TOOYA! Taiwan graffiti” book because of his outstanding graffiti skills that set his foundation in becoming a visual designer for Performance Machine – Roland Sands Design. He accumulated a lot of experience along the journey that led him to the founding of ROUGH CRAFTS, a custom building design studio.
Rough Crafts received high praises from international magazines, websites and media since it launched its first design piece. As a first-time participant in the Mooneyes Hot Rods & Customs exhibition in Yokohama, Japan, Rough Crafts won the Hot Bike Magazine’s Pick award, Chopper Journal Magazine’s Pick award, and received the Guest of Honor award. In 2013, Yeh entered the AMD World Championship of Custom Bike Building held in Essen, Germany and won the world championship title in the Modified Harley Class. Various parts produced by ROUGH CRAFTS have become very popular in the global market.